Serious commerce needs
serious engineering.
Basal is a Shopify development agency building high-performance Shopify Plus storefronts for ambitious DTC brands doing $1M–$50M in annual revenue. We don't redesign. We rebuild what's underneath.
Most agencies redesign the surface¹.
We rebuild the foundation².
The average Shopify storefront ships 2–3MB of unused CSS, render-blocking fonts, and JavaScript bundles that load before the first paint. Your customers wait. Your conversion drops. Your ad spend underperforms on a checkout that's three seconds slow.
Most Shopify development companies treat this as a ‘later’ problem — something to optimize after the redesign launches. We treat it as the only problem worth solving first.
¹ The surface
Colors, fonts, hero variations, layout shuffles. The 20% that’s easy to change.
² The foundation
Performance, architecture, integrations, render pipeline. The 80% that compounds for years.
Performance is the design.
Every millisecond of LCP costs revenue. We treat performance as the first constraint, not the final optimization.
Engineering compounds.
The theme architecture you build today shapes the next two years of changes. We optimize for the latter, every time.
We measure outcomes.
Pretty isn't the goal — moving the numbers is. Every engagement starts with measurable baselines.
A few stores we’ve made faster.
Recent migrations and rebuilds for ambitious DTC brands.
Confidential DTC Brand 01
Migrated from Magento 2 to Shopify Plus with zero downtime. Custom theme built for mobile-first performance. Cart drawer rebuilt from scratch.
Outdoor Co.
Custom theme rebuild + Klaviyo integration. Replaced legacy theme that was holding back mobile conversion.
Beauty Studio
Performance audit + theme refactor. Recovered 2.3 seconds of LCP and rebuilt the cart drawer from scratch.